Good work matters

Software should solve real problems that make the world a better place. We do good work, and try to do good with our work.

People are important

Clients, developers, and users are people first. Features, and the processes that build them, should keep this in mind.

Process is key

Unnecessary process is stifling, but good process informs decisions and moves us forward. We like movement.

Clarity keeps it simple

Software is too complex. We simplify the process and the results by separating concerns, which leads to clarity.

Collaboration is crucial

Good things happen when collaboration is possible. We optimize for clear channels of communication and tight feedback loops.

Build for the long-haul

Software should be around for the long-haul. Web and mobile platforms are here to stay; let's build on them.